The Business Operating System, layer by layer.
MeraUdyog is an AI-powered Business Operating System that unifies Sales CRM, Marketing Automation, HRMS, Recruitment, Payroll, Attendance, Support Desk, Internal Communication, Finance and Analytics on one shared data core. Best understood as five layers stacked on that core rather than as fourteen unrelated apps.
One core, five layers.
The strategic advantage is not any single module. It is that every module reads and writes to the same core, so a change in one place automatically improves the others.
Buy fourteen point solutions and you get fourteen data models that disagree with each other, and a reconciliation job nobody owns. Buy an operating system and the handoffs between departments become rules instead of meetings.
Why Layer 0 matters most
Branch and center hierarchy sit in the shared core, not in each module. That single decision is what makes multi-location governance consistent everywhere. And it is the thing a headquarters-first CRM cannot retrofit.
Read from the bottom up.
AI & Agent Access
The newest layer and the one competitors have not matched. Your business becomes queryable by any MCP-compatible AI assistant.
Experience
The mobile layer is not a separate product: it is a field-access lens onto the same modules, with full parity and offline sync.
Intelligence
Because every module writes to the same core objects, one dashboard shows sales, support, attendance and payroll cost together.
Orchestration
The nervous system. Automation rules span any two modules, so cross-department handoffs stop being manual.
Operating Modules
Nine functional modules that would normally be nine separate subscriptions, nine logins and nine data models.
Shared Core
The foundation everything else depends on. Branch and center are primitives here, which is why multi-location governance is consistent everywhere.
How the modules actually feed each other.
These are not integrations to configure. They are consequences of sharing one data core.
Marketing → Sales CRM
Campaigns and landing pages feed leads directly into the pipeline with source tagging intact, so Source Analysis is automatic rather than manually reconciled.
Sales CRM → Finance
A won opportunity converts a quotation into an invoice without re-entry. Finance inherits the deal value, customer record and owner.
Sales CRM → Support Desk
A closed-won customer automatically becomes eligible for support ticketing, so the sales and service relationship is continuous rather than a handoff into a different system.
Recruitment → HRMS → Attendance → Payroll
New hires flow from Recruitment into HRMS; HRMS employee records drive Attendance; Attendance data feeds Payroll runs automatically, removing the reconciliation that plagues businesses running three separate vendors for this chain.
Every module → Analytics
Because all modules share the same core objects (branch, center, owner, tag), a single dashboard shows sales, support, attendance and payroll cost side by side without a data warehouse project.
Workflow Automation → everything
SLA escalations, lead reassignment, approval routing and notification triggers run centrally and can span any two modules.
Administration → everything
Role-based access, branch/center hierarchy and permissions are enforced uniformly, so a branch manager's visibility is consistent across leads, attendance and tickets alike.
Mobile App → everything
The mobile layer is a field-access lens onto the same modules, calling, attendance, lead updates, approvals, for teams that are not desk-based.
Explore each module in depth.
Every module page carries its full feature inventory, the business problem each feature solves, and the industries where it matters most.
Sales CRM
MeraUdyog Sales CRM is a lead-to-cash pipeline system with native telephony, branch-wise and center-wise governance, SLA response timers and built-in…
RevenueMarketing Automation
MeraUdyog Marketing Automation captures leads from web forms, landing pages, QR codes and Facebook or Google Lead Ads, then nurtures them through…
PeopleHRMS
MeraUdyog HRMS manages the full employee lifecycle: digital onboarding, employee records, document vault, leave policies, appraisals and exit…
PeopleRecruitment
MeraUdyog Recruitment is an applicant tracking system covering requisition-to-offer: job posting, a Kanban candidate pipeline, resume parsing, …
PeoplePayroll
MeraUdyog Payroll processes salaries across every branch from attendance data already in the system: salary structure builder, automated payroll…
PeopleAttendance
MeraUdyog Attendance captures time and presence for desk-based and field staff alike: mobile GPS check-in with selfie verification and geo-fencing, …
ServiceSupport Desk
MeraUdyog Support Desk turns email, WhatsApp, call and web requests into tracked tickets with SLA management, escalation rules, a knowledge base and…
ServiceInternal Communication
MeraUdyog Internal Communication keeps business conversation on business tools: company-wide announcements, branch-targeted notices, a persistent…
MoneyFinance
MeraUdyog Finance converts a won deal into an invoice without re-entry, then handles recurring billing, fee and installment collection, payment…
IntelligenceAnalytics
MeraUdyog Analytics puts sales, support, attendance and payroll cost side by side in one dashboard: executive and department views, branch and center…
ExperienceMobile App
The MeraUdyog Mobile App is a full-parity field access layer, not a stripped-down companion: lead management, click-to-call, quotation sharing, GPS…
OrchestrationWorkflow Automation
MeraUdyog Workflow Automation is the connective tissue between modules: trigger-action rules, multi-level approval routing and cross-module…
PlatformAdministration & Security
MeraUdyog Administration gives a 50-person business the access governance normally reserved for 500-person enterprises: role-based access control, …
AI & agentsAI & Integrations (MCP Builder)
The MeraUdyog MCP Builder lets you expose your own business data and actions as a Model Context Protocol server, so AI assistants such as Claude, …
Product FAQs
What buyers ask before an evaluation.
Neither label fits cleanly. MeraUdyog is a Business Operating System: it has the pipeline, telephony and quotation depth of a purpose-built CRM, and it runs HR, payroll, attendance, support and finance the way an ERP suite would. But pre-integrated on one data core rather than as separate applications you assemble and maintain. If you only need a sales pipeline, start with the Sales CRM module; the rest is available on the same data when you are ready.
Fourteen: Sales CRM, Marketing Automation, HRMS, Recruitment, Payroll, Attendance, Support Desk, Internal Communication, Finance, Analytics, Mobile App, Workflow Automation, Administration & Security, and AI & Integrations (MCP Builder).
No. Pricing is modular specifically to lower the entry barrier: most customers start with Sales CRM and Finance, then add Marketing, HRMS and Attendance as they open branches. Because every module sits on the same core, adding one later involves no migration and no integration work.
Yes, as a core design decision rather than an add-on. Branch-wise, center-wise and owner-wise management are primitives in the shared core (Layer 0), which is why a manager's data scope is enforced identically across leads, attendance, payroll cost and support tickets, and why branch comparison analytics require no configuration project.
Most teams are live within days rather than months. Customisation is configuration, custom fields, custom modules, roles, branch hierarchy, not code, so there is no dependency on an outside implementation partner. That is the deliberate contrast with Salesforce-style and Odoo-style rollouts.
Yes, and the chain is the reason. HRMS employee records drive Attendance, and Attendance feeds Payroll runs automatically. Running those three as separate vendors means a manual attendance file upload every cycle plus three logins and three data models; here it is one flow on one data core.
Yes. The native MCP (Model Context Protocol) Builder lets you expose your MeraUdyog data and actions as an MCP server, which any MCP-compatible assistant can then query and act on in natural language. MeraUdyog also ships AI call summarization for recorded calls, and tiered call recording storage plans.
See the whole platform in action
One shared data core across CRM, HR, payroll and team management. Start with the full demo, then jump into a topic.
Full demo: CRM, HR, Payroll & team management
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See the whole business in one screen.
Book a demo and we will open with the Executive Dashboard, then walk your lead journey and your employee journey end to end.
No credit card required · Live in days, not months · 10,000+ leads processed monthly