Privacy Policy

Last updated: 21 October 2026

This Privacy Policy explains how MeraUdyog (“MeraUdyog”, “Company”, “we”) handles information in connection with the MeraUdyog platform, websites and applications (the “Service”). It forms part of, and should be read together with, our Terms & Conditions. By using the Service you consent to the practices described here.

1. Information we collect

• Account and contact information, names, email addresses, phone numbers, organisation details and role.
• Client Data, the leads, contacts, employees, attendance, communications, documents and other records you and your users create or upload while using the Service.
• Usage and device data, log data, IP address, device and browser information, pages viewed, actions taken, and analytics collected through cookies and similar technologies.
• Communications, messages, call logs and recordings, and support correspondence handled through the Service.

2. MeraUdyog mobile app (Android)

The MeraUdyog Android app accesses the data below only for the purposes described, and only after you grant the related Android permission. Before accessing call history, the app shows an in-app disclosure and asks for your consent.

Call history (call logs). With your consent and the Call log permission, the app reads your device’s call history:

• phone numbers;
• the caller name saved on your device for that number;
• call date and time, duration and type (incoming, outgoing or missed);
• the SIM used.

It uploads this to MeraUdyog servers (api.meraudyog.com), linked to your signed-in account. This powers call reports, lead follow-ups and, if you turn it on, automatic lead capture after calls. Syncing runs after login, after calls and periodically in the background. You can choose which SIMs are included in Settings. Authorised users in your organisation can view this data according to their roles.

Call recordings (optional). Only if you separately opt in, the app reads audio files in your device’s media library and any recordings folder you choose. It finds recordings that match synced calls and uploads them so authorised users in your organisation can review the calls. The app does not record calls itself.

Phone state. Used to detect when a call ends (to show the post-call lead screen and start a sync) and to identify your SIMs.

Phone calls. Used to place calls you start from inside the app.

Location. When you punch in or out for attendance, the app reads your device’s precise location at that moment and saves it with the attendance record. The app does not access your location in the background.

Microphone. Used only while you record a voice message in chat.

Photos, files and documents. Only files you choose to attach, for example in chat or on lead records, are uploaded.

Contacts. The app does not read your phone’s address book. When you tap “Save to contacts”, it opens your phone’s Contacts app so you can save the number yourself. Caller names that appear in your call history are covered under “Call history” above.

Device identifiers. The app creates a random installation ID when it is installed; it resets if you reinstall. This ID is sent with call-log and recording uploads. The app also uses a push-notification token from Google Firebase Cloud Messaging to deliver notifications. The app does not collect your Android ID, IMEI or advertising ID.

How this data is used and shared. Call history and call recordings from the app are used only to provide the call-reporting, lead follow-up and call-review features of the Service to your organisation. We do not sell this data, use it for advertising or marketing, or use it to train artificial-intelligence models. It is shared only with service providers that host and operate the Service (such as cloud hosting, and Google Firebase for notifications), under confidentiality obligations, or where required by law. All data is encrypted in transit (HTTPS).

Your choices.

• You can decline call-data sync and keep using the app’s other features.
• You can review or withdraw your choice at any time in the app under Settings → Call data & privacy, or by turning off permissions in your phone’s Android settings.
• Withdrawing stops future collection and uploads; it does not delete data already uploaded.
• To request deletion of call history, recordings or your account, contact your organisation’s administrator, or email legal@meraudyog.com or support@meraudyog.com. We will handle verified requests in line with applicable law.

Retention. Call history and recordings are kept as described in the Data retention section while your organisation’s account is active, and are deleted when a valid deletion request is processed.

3. How we use information, and the Company’s rights over data

We use the information we collect, including Client Data and personal information, to operate the Service and for the Company’s legitimate business purposes. In particular, and to the maximum extent permitted by applicable law, the Company may process and use data submitted to or generated through the Service for:

• providing, maintaining, securing and supporting the Service;
• quality assurance, monitoring, auditing and service improvement;
• training, developing, evaluating and improving our software, models, algorithms, analytics and artificial-intelligence features;
• research, statistics, benchmarking and the generation of aggregated or de-identified insights;
• developing and offering new products, services and features;
• communicating with you about the Service, including service and marketing messages; and
• any other lawful purpose the Company considers appropriate.

You grant the Company a worldwide, royalty-free, perpetual and irrevocable right to use data in aggregated, de-identified and derived form for these purposes, including after your subscription ends. The Company reserves all rights in insights, models and materials it creates using such data.

Notwithstanding anything above, call history and call recordings collected through the MeraUdyog mobile app are used only to provide the Service’s call features to your organisation, and are excluded from the training, research, marketing and other purposes listed in this section.

4. How we share information

We do not sell your personal information. We may share information with: service providers and sub-processors who help us operate the Service (hosting, communications, analytics, payments); third-party integrations you choose to connect; professional advisers; and authorities where required by law, or to protect our rights, users or the Service. We may also share aggregated or de-identified data that does not identify you.

5. Cookies and analytics

We use cookies and similar technologies to keep you signed in, remember preferences, and measure usage (including through Google Analytics). Our website also uses the Meta Pixel, which lets Meta Platforms measure visits and actions on our site (such as starting a trial or booking a demo) and show you relevant ads on Facebook and Instagram. You can control cookies through your browser settings, and manage ad preferences in your Facebook or Instagram settings; disabling some cookies may affect functionality.

6. Data security

We apply reasonable technical and organisational measures designed to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for safeguarding your account credentials.

7. Data retention

We retain personal information and Client Data for as long as your account is active and as needed to provide the Service, comply with legal obligations, resolve disputes and enforce agreements. We may retain aggregated and de-identified data indefinitely.

8. International processing

Information may be stored and processed in India and in other countries where we or our sub-processors operate. By using the Service you consent to such processing.

9. Your choices

Subject to applicable law, you may request access to, correction of, or deletion of certain personal information by contacting us. Some data must be retained for legal, security or legitimate-business reasons, and requests will be handled in accordance with applicable law and our contractual commitments. Account holders are responsible for requests relating to their own users’ data.

10. Children

The Service is intended for businesses and is not directed to individuals under 18. We do not knowingly collect personal information from children.

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when posted here, and your continued use of the Service constitutes acceptance of the updated policy.

12. Contact

For privacy questions or requests, contact legal@meraudyog.com or support@meraudyog.com.