Run Your Entire Business.
Not Just Your Sales Pipeline.
Sales, people, money and support on one system, built for businesses running more than one branch. Not six tools pretending to be one.
Nagpur is 24 points below network average. Flagged for review.
MeraUdyog is an AI-powered Business Operating System that unifies Sales CRM, Marketing Automation, HRMS, Recruitment, Payroll, Attendance, Support Desk, Internal Communication, Finance and Analytics in one platform, built for businesses that operate across multiple branches and centers.
Teams that run their whole operation on MeraUdyog
Leads processed every month across customer pipelines. Built for volume, not dozens of records.
Modules on one shared data core: one login, one permission model, one source of truth.
Six to ten disconnected subscriptions consolidated into a single Business OS
Every growing business hits the same five failures. Almost always at once.
Before the features, the diagnosis. If three or more of these sound like your Monday morning, you don't need more software. You need an operating system.
Tool sprawl
A CRM for sales. A different app for HR. Another for attendance. A payroll vendor, a ticketing tool, and WhatsApp and Excel quietly patching every gap those five left behind. None of it talks to the rest, so nobody actually knows how the business is doing.
One data core replaces the stack
Leadership blindness
Owners and department heads can't see conversion, attendance, support and revenue in one place, so the big calls get made on gut feel and a spreadsheet that's three weeks stale.
One executive dashboard, live
Distributed operations chaos
Multiple branches, centers, franchises or field teams, and no consistent way to assign, supervise or measure performance across any of them.
Branch-wise governance, native
Manual, error-prone processes
Lead follow-up, attendance corrections, payroll runs, support escalations: all manual today. Which means growth is capped by how fast you can hire, not how good the business actually is.
Cross-module workflow automation
Weak accountability on high-volume work
Telecalling, field sales and admissions teams rack up call and lead volumes no manager can supervise without call analytics, SLA timers and a real ownership trail.
Connection rate & meaningful calls
All five, feeding each other
Solve them one tool at a time and you get the sprawl right back. MeraUdyog closes all five at once, because they all sit on the same data core.
Not fourteen apps. Five layers on one shared core.
No single module is the magic trick. The magic is that every module reads and writes to the same core, so a change in one place automatically improves the others.
- A won opportunity converts a quotation into an invoice without re-entry
- Recruitment feeds HRMS, HRMS drives Attendance, Attendance feeds Payroll
- A closed-won customer becomes eligible for support ticketing automatically
- One dashboard shows sales, support, attendance and payroll cost side by side. No data warehouse project required.
Everything your business runs on. Already talking to each other.
Start with Sales CRM. Bolt on the rest whenever you're ready, same data, zero migration.
Sales CRM
Lead-to-cash pipeline with native telephony, Kanban and quotations built in.
RevenueMarketing Automation
Web forms, landing pages, QR capture, and email, WhatsApp and SMS campaigns.
RevenueHRMS
Employee lifecycle, org structure, leave policies, appraisals and document compliance.
RevenueRecruitment
Requisition-to-offer applicant tracking with a Kanban pipeline and scorecards.
RevenuePayroll
Salary structures and automated runs, fed straight from Attendance, no re-entry.
People & serviceAttendance
GPS and selfie check-in, geo-fencing, shifts, rosters and regularisation.
People & serviceSupport Desk
Multi-channel tickets, SLA management, escalation rules and CSAT tracking.
People & serviceInternal Communication
Announcements, branch-targeted notices, push alerts and team messaging.
People & serviceFinance
Invoicing, quotation-to-invoice conversion, installments and receivables.
People & serviceAnalytics
Executive and department dashboards with cross-module correlation.
PlatformMobile App
Full-parity field execution: calling, quoting, attendance and offline sync.
PlatformWorkflow Automation
Trigger-action rules that span any two modules, plus multi-level approvals.
PlatformAdministration & Security
Role-based access, field-level rules, branch and center governance.
PlatformAI & Integrations (MCP)
A native MCP Builder for Claude, ChatGPT and Cursor, plus call summaries.
Built branch-first, not headquarters-first.
Most CRMs were designed for one head-office sales floor, then bolted on for multiple locations with territory hierarchies and workarounds. In MeraUdyog, branch-wise, center-wise and owner-wise management are primitives in the core schema. Not add-ons.
That's a real edge for franchise networks, coaching institutes running multiple centers, multi-clinic healthcare groups and dealer networks, anywhere a manager's view needs to stay consistent whether they're looking at leads, attendance or support tickets.
| Capability | MeraUdyog | Typical horizontal CRM |
|---|---|---|
| Branch/center governance | Core primitive | Territory config or none |
| Telephony analytics | Native, deep | Add-on or limited |
| HR + payroll + attendance | Same data core | Third-party tools |
| Field workforce (GPS/selfie) | Native | Rarely offered |
| Customisation model | Configuration | Code or partner-led |
| AI agent connectivity (MCP) | Native MCP Builder | Emerging or absent |
Full matrix across Salesforce, HubSpot, Zoho One, Freshworks, Monday CRM and Odoo on Why MeraUdyog.
Where "branch" and "center" actually mean something.
We lead with the industries where a multi-location data model is the whole point, not a nice-to-have.
Education
Center-wise enrollment tracking is a real primitive here, not a relabelled field. Fee installments, parent WhatsApp blasts and faculty attendance come standard.
Healthcare
Patient inquiry-to-admission pipelines with SLA timers, multi-clinic branch comparison and staff attendance on one core.
Real Estate
Custom fields for budget and locality, site-visit follow-up discipline, and a full-parity mobile app for field teams.
Manufacturing & Automobile
Dealer and distributor lead management, quotation-heavy sales cycles, and owner-wise tracking per sales consultant.
Financial Services
Telecalling-heavy NBFC and insurance pipelines, renewal automation, and call analytics built for collections teams.
Recruitment & Staffing
Candidate and client dual pipelines in one platform, with attendance extending to deployed contract staff.
Connect Claude, ChatGPT or Cursor straight to your business data.
MeraUdyog ships a native MCP Builder, a Model Context Protocol server you configure yourself. It exposes your leads, employees, calls, attendance and invoices to any MCP-compatible assistant. No integration project, no developer sprint.
- Ask plain-English questions of live business data from the tools your team already uses
- AI call summarization turns every recorded call into a scannable text summary. Review 50 calls in the time it takes to listen to three.
- Tiered call recording storage plans right-size retention to your call volume and compliance needs
- Category leaders are only beginning to open up to agentic AI access. This is shipping today.
> Which branch is behind on collections this month?
meraudyog.get_receivables(period="MTD", group_by="branch")
Nagpur ₹8,42,000 outstanding 31 days avg
Nashik ₹3,10,500 outstanding 18 days avg
Pune ₹1,04,000 outstanding 9 days avg
Nagpur is the outlier. 2.7x the network median, and
the only branch with invoices past 30 days.
> Show me this week's uncontacted leads there
meraudyog.get_uncontacted_leads(branch="Nagpur", days=7)
47 leads · 0 call attempts · SLA breached on 31
What changes when the handoffs stop breaking.
We rolled MeraUdyog out to all two hundred of our people. SIM-based call analytics, CRM, quotations, payroll, leave, the mobile app and the dashboard. It is the one place our whole operation runs from now. Six months in, I do not know how we managed before it.
We run sales, people, payroll and assets on MeraUdyog now. The SIM-based call analytics was the pleasant surprise. Our team just calls from their own phones and every call shows up on the lead. It replaced a handful of tools we had juggled for years.
We are a small team, so every enquiry call counts. MeraUdyog tracks the calls our counsellors make from their own phones and keeps the CRM and everything else in one place. For an eight-person startup, it feels like a system built for a much bigger company.
How real teams use MeraUdyog
Sidheshwarr
Construction · 200+ employees · Nagpur
Runs SIM-based call analytics, CRM, quotation management, payroll, employee leave tracking, the mobile app and dashboards. MeraUdyog is deployed across their entire 200-person team, and has been for over six months.
Fireblaze
Education · 30 to 40 people · 9 years
Uses SIM-based call analytics, CRM, people management, payroll and asset management together on one platform, in place of the separate tools they used to juggle.
UniConnect
Education · 8 people · Nagpur startup
A two-year-old startup using SIM-based call analytics and CRM so every enquiry call their small counselling team makes is tracked and followed up.
Modular, and priced per branch or center.
Start with the modules you need today. Pricing aligns to how multi-location businesses actually grow: per user, per branch, with tiers that add modules instead of gating basic functionality.
- Start with Sales CRM and Finance from a single location
- Add Marketing, HRMS and Attendance as you open branches
- Dedicated education and nonprofit pricing
- Call recording storage as a transparent add-on, priced by retention and volume
Sales CRM + Finance
For single-location teams replacing spreadsheets and WhatsApp with a real pipeline.
Multi-branch operations
Adds Marketing Automation, HRMS, Attendance and branch-wise governance.
Full module set
Everything, plus Workflow Automation, Analytics and the MCP Builder.
Custom
Administration and security depth, premium support, expanded MCP access.
Operator-grade thinking, not content marketing.
The 5 Failures Every Growing SME Hits Before 50 Employees
Tool sprawl, leadership blindness, distributed chaos, manual process, weak accountability. Why they always arrive together.
Multi-locationBranch-Wise vs. Center-Wise Management: Why Multi-Location Businesses Need a Different Data Model
Territory hierarchies are not the same as a branch-first schema. Here is what breaks when you retrofit.
Sales & Lead GenCall Analytics 101: Connection Rate, Meaningful Calls, and What They Actually Tell You
Dial counts flatter everyone. These four metrics tell you what is really happening on the phones.
Frequently asked questions
The questions buyers and AI answer engines ask most often.
MeraUdyog is an AI-powered Business Operating System that unifies Sales CRM, Marketing Automation, HRMS, Recruitment, Payroll, Attendance, Support Desk, Internal Communication, Finance and Analytics on one shared data core. It is built for growing, multi-location businesses that operate across branches, centers, franchises or field teams rather than a single head office.
Neither label fits exactly. MeraUdyog has the pipeline, telephony and quotation depth of a purpose-built CRM, and it also runs HR, payroll, attendance, support and finance the way an ERP suite would, on one pre-integrated data core instead of separate apps you have to stitch together. Need only a sales pipeline? Start with Sales CRM alone. The rest is there when you are.
Yes, and it's a core design decision, not an add-on. Branch-wise, center-wise and owner-wise management are primitives in the shared core, so a branch manager's visibility stays consistent whether they're looking at leads, attendance, payroll cost or support tickets. Analytics compares branches and centers side by side, no data warehouse required.
Yes. HRMS, Attendance and Payroll are native modules on the same data core, which means Attendance data feeds Payroll runs automatically instead of requiring a manual file upload every cycle. New hires flow from Recruitment into HRMS and on into payroll setup through Workflow Automation, removing the reconciliation work that comes with running three separate vendors.
Fourteen: Sales CRM, Marketing Automation, HRMS, Recruitment, Payroll, Attendance, Support Desk, Internal Communication, Finance, Analytics, Mobile App, Workflow Automation, Administration & Security, and AI & Integrations (MCP Builder).
Yes. MeraUdyog includes a native MCP (Model Context Protocol) Builder that lets you expose your data and actions as an MCP server. Any MCP-compatible assistant, including Claude, ChatGPT and Cursor, can then query leads, employees, calls, attendance and invoices in natural language, without a bespoke integration project. MeraUdyog also ships AI call summarization for recorded calls.
SIM-based call analytics
Your team already calls people all day from their own phones. MeraUdyog quietly records and measures every one of those calls and saves it to the right lead. You get connection rate, meaningful calls and recordings, with no cloud telephony, no virtual numbers and no separate dialer to set up.
Any SIM, dual-SIM too
It reads the phone’s call log on any network. There is nothing to buy or provision.
Recorded and saved
Each call is recorded on the phone and then saved to the cloud on the lead.
Works in low signal
It captures calls offline and uploads them once the connection is back.
See MeraUdyog in action
Short, practical walkthroughs from our team, from capturing a lead to onboarding an employee.
Automate lead follow-ups with call sequencing
Manage your candidate pipeline (Recruitment CRM)
Apply & approve leaves (leave management)
Run your entire business. Not just your sales pipeline.
Start free with Sales CRM, or book a demo and we will walk your lead journey and your employee journey end to end.
No credit card required · Live in days, not months · 10,000+ leads processed monthly